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10 [PRȹ : ķΨ] Ѿ, ȭ ٸ? 系 Ŀ´̼ ߱ϴ ȭ Ÿӡ Ŀ´̼ Ű ̷ ȭϴ 16 [PRȹ: ķΨ] Ʈ, ɿ ġ ä 20 [ֹ ESG ] ϰ ֳ? ¥ ÿ ̴ϼƼ TOward 2030 24 [SPECIAL ISSUE] ۺ̼ ̺ ۷ι PR , ˡ ڱ ˡ Ű ô, Ŀ´̼ ۷ι Ŀ´̼ µ Ѵ 40 [GLOBAL ISSUE] 뿹 ? BBC м ᡯ ¶ 踦 ֳ ߱ ̹ 輺 44 [ ] Ŀ´̼ǿ Ƴ 50 [ҿ ũ ÷] ơ ٸ ٸ 52 [̽ α] AI ķ ȭѰ ΰ 58 [ͷ Ʈ] ִ پ ɼ 63 [žƿ 佺] Ͽ 64 [̼ ֿ] Ǵ, ũ 귣 , ̿, ڿ ȯ åӿ ο , ̻, ָ ̷ ū 70 [ε λƮ] ø꿵 20, ̼ Ǫ ã´ ˻ ͷ ۽ コɾ/Ȱǰ Ű 20뵵 ̼ Ƽ ִ١ ä ٸ α 귣 Ʈ 74 [&Ʈ] Ī Ÿ м ñϴ Ī , ᱤ ÷ å ̽ Ī ֡ ? ǥñ , Ӱ߱ ϰ ƴ ΰǥ , ȵ 80 [긮G] Z밡 ü ϴ 5 밡 ü ̶ ϸ ȵ ̷ Һ ݽ ʴ ʿ 84 [THE COMPANY & BRAND] 2024 ī Բ ESG ö ȭǰ ⸦ ̳÷ ź 90 [̿ PR] θƮ ȭ ҡ 94 [귣] ȫõ а, 帣 ȫ()
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.