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10 [ コ] ش Ḹ, Ǻο ǻ ̾߱ 18 [ ̽1] ۺ ̼ ۷ 彺ġ ȣڡ й⡯ CX ϴ AI Ŀ´̼ϴ ô 24 [ ̽2] ۺ ̼ ۷ ŰƮ LG H&A CX ô, CX 귣ϴ١ 30 [ ̽3] ۺ ̼ ۷ CX ü ȭ ؾ Ѵ 귣 CX μ ϴ ƴϿ䡱 40 [ ķ λƮ] ų Ű鼭 ϴ ﰢ â (Instant Creaction) ǰ, ü ǰ, ǰ 45 [žƿ 佺] Ŀ ʰɻȸ, dz عϱ? 46 Ǿ ȹ ȭ¹ ϰ ģȯ? ؿ Ǿ ߱ȹ ¡ ķ ѹα ȭ ǰ ִ ü ִ ʵ ߱ ùٸ ġ 絵 ϴ ȹ ķԴϴ. ̴ ֿ ģȯ ַ Դϴ. 52 [ͷ Ʈ] ްƼ ̷ 58 [ͺ] PRа ְ , ȣâ PR ̷ ϴ 64 [̼ ֿ] ̵ ȯ Ű ǰ 68 [ֹ ESG ] ȯ ƼҼ ķ 72 [ CRISIS TALK] ħ ̽ Ŀ´̼ǿ ħ ؾ Ѵ. Ϻ ̵ Ʈ̴ ڸƮ ڸƮ(No comment is a comment) Ѵ. ̵ Ʈ̴װ Ͽ Ǵ ڸƮ Ժη ڸƮ ǥ̳ ̴. ̹ ۿ ٷ ħ ٸ о߶ Ѵ. 78 [ ȣ Ʈ] Ǵ ΰ 丮ڸ ΰ ϰ ֽϴ. ΰ ̹ 츮 ȸ о߿ ó . ȣ Ʈ ΰ мϿ ȸ ΰ ȣۿ ǹ ϴ λƮ ϰ մϴ. ڰ Į ê Insightful Columnist ۼ˴ϴ. ê ۾ ŸϿ پ ִ Į ϱ ߵǾϴ. 82 [Trend Issue] ȭ ټ(CNNIC û λƮ ) 86 [A/S ؼ] 2024 1 ΰ , 4 Ѿ 15← ؾ۴, ְ ǰ ¶ ȫ 3 ȸ ǾϿ콺 (?) ó : The PR Ǿ(https://www.the-pr.co.kr)
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.