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9 [ Į] 츮 ϴ ҳ? 10 [Ŀ丮] θ ΰ ȸ [Ŀ丮 ] ʴ µ ΰ PR Ͽ 귣 ϴ [Ŀ丮 ] ùΰ Բ , ߽ Ǵ õ ùε ȭ ϰ ٶ Ƚɡ [Ŀ丮 ] ڿԵ, ڿԵ ϰ Ƹ䵵ϡ ȭƮ ÷ϹΡ [Ŀ丮 ] ȡ ѱ Ű ڴ Ư α ƴ϶ Һ θ ƿ츣 å ȯ 26 [ コ] 10 ѱ , ִ? 30 [ ķ λƮ] ѱ 忡 Ƶ پ Ȱ ̸ 38 [輼ȯ ] ġ, ٷ 42 [ ] 躴 б ȫа ͺ , ° ž 46 [ͷ Ʈ] Ʈ ù ȭ 51 [ ̵, ̵] ̵ Ѵ١ ̺Ʈ 56 [ CRISIS TALK] ִ , , Ұ 62 [Ʈ б] ȸ 淯ִ 2024 5 Һ Ʈ ġ , 2024 ۷ι Һ Ʈ Ʈ ߰ 66 [CCO ͺ] ũ MS CCO ϴ AI PR Լ 츮 , å д ó մϴ١ 70 [ISSUE CHECK] CCO ϴ ۷ι PR , 2023 Ŀ´̼ ̷ CEO Ʈʷ ӿ ȸ ̽, й 72 [ֹ ESG ] ǰ ȣ縦 ϶ ص ȣ 76 [ & Ʈ] Ʋ . ġҺ θ ȵȴ Һ ʸ ? and 踦 78 [ ] OTT ô, ƶ̴ Ƽ, ? 84 [̼ ֿ] ̺(SAVRpak) : Ĺ ذϴ Ÿ(TIME) Ű 2021 ְ ߸ǰ NASA Ͼ 귣 ΰ(Fight Food Waste) Ź 88 [μ ۷ιPR 丮PR] ִ ȸ WPP ε ָϴ 5 , 2028 ε 3 뱹̴١ 21 Ѱ ִ ϰ ٽ 93 [žƿ 佺] ϴ 94 [AD DATA] 귣庰-ֺ TV û 60
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.