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10 [PRȹ : ķΨ] Ѿ, ȭ ٸ? 系 Ŀ´̼ ߱ϴ ȭ Ÿӡ Ŀ´̼ Ű ̷ ȭϴ 16 [PRȹ: ķΨ] Ʈ, ɿ ġ ä 20 [ֹ ESG ] ϰ ֳ? ¥ ÿ ̴ϼƼ TOward 2030 24 [SPECIAL ISSUE] ۺ̼ ̺ ۷ι PR , ˡ ڱ ˡ Ű ô, Ŀ´̼ ۷ι Ŀ´̼ µ Ѵ 40 [GLOBAL ISSUE] 뿹 ? BBC м ᡯ ¶ 踦 ֳ ߱ ̹ 輺 44 [ ] Ŀ´̼ǿ Ƴ 50 [ҿ ũ ÷] ơ ٸ ٸ 52 [̽ α] AI ķ ȭѰ ΰ 58 [ͷ Ʈ] ִ پ ɼ 63 [žƿ 佺] Ͽ 64 [̼ ֿ] Ǵ, ũ 귣 , ̿, ڿ ȯ åӿ ο , ̻, ָ ̷ ū 70 [ε λƮ] ø꿵 20, ̼ Ǫ ã´ ˻ ͷ ۽ コɾ/Ȱǰ Ű 20뵵 ̼ Ƽ ִ١ ä ٸ α 귣 Ʈ 74 [&Ʈ] Ī Ÿ м ñϴ Ī , ᱤ ÷ å ̽ Ī ֡ ? ǥñ , Ӱ߱ ϰ ƴ ΰǥ , ȵ 80 [긮G] Z밡 ü ϴ 5 밡 ü ̶ ϸ ȵ ̷ Һ ݽ ʴ ʿ 84 [THE COMPANY & BRAND] 2024 ī Բ ESG ö ȭǰ ⸦ ̳÷ ź 90 [̿ PR] θƮ ȭ ҡ 94 [귣] ȫõ а, 帣 ȫ()
10 [ コ] ش Ḹ, Ǻο ǻ ̾߱ 18 [ ̽1] ۺ ̼ ۷ 彺ġ ȣڡ й⡯ CX ϴ AI Ŀ´̼ϴ ô 24 [ ̽2] ۺ ̼ ۷ ŰƮ LG H&A CX ô, CX 귣ϴ١ 30 [ ̽3] ۺ ̼ ۷ CX ü ȭ ؾ Ѵ 귣 CX μ ϴ ƴϿ䡱 40 [ ķ λƮ] ų Ű鼭 ϴ ﰢ â (Instant Creaction) ǰ, ü ǰ, ǰ 45 [žƿ 佺] Ŀ ʰɻȸ, dz عϱ? 46 Ǿ ȹ ȭ¹ ϰ ģȯ? ؿ Ǿ ߱ȹ ¡ ķ ѹα ȭ ǰ ִ ü ִ ʵ ߱ ùٸ ġ 絵 ϴ ȹ ķԴϴ. ̴ ֿ ģȯ ַ Դϴ. 52 [ͷ Ʈ] ްƼ ̷ 58 [ͺ] PRа ְ , ȣâ PR ̷ ϴ 64 [̼ ֿ] ̵ ȯ Ű ǰ 68 [ֹ ESG ] ȯ ƼҼ ķ 72 [ CRISIS TALK] ħ ̽ Ŀ´̼ǿ ħ ؾ Ѵ. Ϻ ̵ Ʈ̴ ڸƮ ڸƮ(No comment is a comment) Ѵ. ̵ Ʈ̴װ Ͽ Ǵ ڸƮ Ժη ڸƮ ǥ̳ ̴. ̹ ۿ ٷ ħ ٸ о߶ Ѵ. 78 [ ȣ Ʈ] Ǵ ΰ 丮ڸ ΰ ϰ ֽϴ. ΰ ̹ 츮 ȸ о߿ ó . ȣ Ʈ ΰ мϿ ȸ ΰ ȣۿ ǹ ϴ λƮ ϰ մϴ. ڰ Į ê Insightful Columnist ۼ˴ϴ. ê ۾ ŸϿ پ ִ Į ϱ ߵǾϴ. 82 [Trend Issue] ȭ ټ(CNNIC û λƮ ) 86 [A/S ؼ] 2024 1 ΰ , 4 Ѿ 15← ؾ۴, ְ ǰ ¶ ȫ 3 ȸ ǾϿ콺 (?) ó : The PR Ǿ(https://www.the-pr.co.kr)
9 [ Į] ̶ ϱ? 10 [ֹ ESG ] âǼ ϶ Creativity for All ̴ϼƼ 14 [̽ α(Digilog)] ü ̼ȭǾ° 20 [ͷ Ʈ] û ȸ û ϴ ͵顦 26 [̼ ֿ] ϱ - ȭ Ʈ н ߹ȭ Żϰ, ε ü ̾߱⸦ ź Ŀ´Ƽ, DVP 30 [ ̽1] K ҵ Բ Ѵ١ Ҵ ÷ Ҵ Ͻ 귣ϴ 38 [ ̽2] Ǿ ߱ȹ ķΡ ü ô, ¡ ϴ Ǿ ߱ȹ ķΡ ð ֿ ߴ? ܵ 衱 44 [ CRISIS TALK] , 50 [ҿ Creator ÷] ƴ ΰ? 52 [PR TEAM] ESG á ˰ ESG.ONL(ESG) ϴ ϡ 58 [ ] ȸ ˾, ⡯ NO ̻ Ϸ塯 ˾ ̷ ǰ ...丮ڸ ߿ ǵ ּȭϷ ȹ ʿ 64 [ ȣ Ʈ] ΰ ȭ, GPT 69 [̳ PR] IPO ٽ ϴ , 귣 Ŀ, Ȳ ȣ 72 [ͺ] ڸ ޱ ڷ ۼ ŸƮ ü ̶Ŭ ̶Ŭ 78 [ ̵ ̵] AI ä θ 鿡 Ҽ θ 83 [žƿ 佺] ȿ 84 [Check Bidding] ζ ȫ ȫȹ - A/S ؼ 2023 12 ü åȫ ΰ, ̸ ߴ Ǯ(pool) ȸ , 5¥ ڻ չȣ 109 ķ 2 3 12 ְ ܱ ࡤ - A/S ؼ ÷ Ź Ϻ μ 94 [ IN 귣] ۸ ű ӹ
9 [ Į] ESG 濵, ǻ ָϴ ô 10 [뺸] ȿ ϳ 11 ȿ 귣 ̾߱⸦ ұ 14 [̽ α(Digilog)] (Local) ٽ Ű尡 Ǿ°? 20 [ͷ Ʈ] ȮǴ ũ ڳ ° 26 [̼ ֿ] : Ⱑ ƴϴ, Ӱ ⡯ ġ ̷ , Һ ƴ ۵Ǵ ڿ ȯ 30 [SPECIAL ISSUE ] ѱPRȸ Բ PRΡ 濡 PR Ҹ ´ 35 [ͺ] 2023 PR ü ̵Ŀ´̼к PR ߽ ذ ߱Ѵ١ 40 [ ] Ͱ 츮 44 [ CRISIS TALK] VIP λõ 50 [̵ Ŀ] 5% Ȥ 0.9% տ ˻ ǥ ⺻ 桯 Ĺ ֱ л Daum ? ̱⡱ vs л CP ȯ dz ָƴ SNS Żߡл 54 [SPECIAL ISSUE ] 2023 ְ PR ۵ PR ġ ϰ Ȱ¦ 64 [ķ ] ; Դϴ 66 [ֱ⿵ marketect] ο ̵ƼƼ ټ 70 [ֹ ESG ] ڿȯ ϶ ȥ (Honda Woods) Ʈ 75 [žƿ 佺] ϴ ̵̿, ! 76 [PR STRATEGY] PRο ϴ ο д ѱȸ 2023 ȫũ ۵ ģ , ݸ鱳 ͡ ٳ⺸ ġ ºϴ ô롱 86 [μ ۷ι PR 丮 PR] 2023 ǵ ̷ , 90 [ ġ] ܼ֡ پ K, Ÿ2023 ܼ 忡 ߴ ѱ Ӿ ص ơ ǰ ũν ÷̡ ټ Ӵ ְܼ 94 [AD DATA] 귣庰-ֺ TV û 60
9 [ Į] 츮 ϴ ҳ? 10 [Ŀ丮] θ ΰ ȸ [Ŀ丮 ] ʴ µ ΰ PR Ͽ 귣 ϴ [Ŀ丮 ] ùΰ Բ , ߽ Ǵ õ ùε ȭ ϰ ٶ Ƚɡ [Ŀ丮 ] ڿԵ, ڿԵ ϰ Ƹ䵵ϡ ȭƮ ÷ϹΡ [Ŀ丮 ] ȡ ѱ Ű ڴ Ư α ƴ϶ Һ θ ƿ츣 å ȯ 26 [ コ] 10 ѱ , ִ? 30 [ ķ λƮ] ѱ 忡 Ƶ پ Ȱ ̸ 38 [輼ȯ ] ġ, ٷ 42 [ ] 躴 б ȫа ͺ , ° ž 46 [ͷ Ʈ] Ʈ ù ȭ 51 [ ̵, ̵] ̵ Ѵ١ ̺Ʈ 56 [ CRISIS TALK] ִ , , Ұ 62 [Ʈ б] ȸ 淯ִ 2024 5 Һ Ʈ ġ , 2024 ۷ι Һ Ʈ Ʈ ߰ 66 [CCO ͺ] ũ MS CCO ϴ AI PR Լ 츮 , å д ó մϴ١ 70 [ISSUE CHECK] CCO ϴ ۷ι PR , 2023 Ŀ´̼ ̷ CEO Ʈʷ ӿ ȸ ̽, й 72 [ֹ ESG ] ǰ ȣ縦 ϶ ص ȣ 76 [ & Ʈ] Ʋ . ġҺ θ ȵȴ Һ ʸ ? and 踦 78 [ ] OTT ô, ƶ̴ Ƽ, ? 84 [̼ ֿ] ̺(SAVRpak) : Ĺ ذϴ Ÿ(TIME) Ű 2021 ְ ߸ǰ NASA Ͼ 귣 ΰ(Fight Food Waste) Ź 88 [μ ۷ιPR 丮PR] ִ ȸ WPP ε ָϴ 5 , 2028 ε 3 뱹̴١ 21 Ѱ ִ ϰ ٽ 93 [žƿ 佺] ϴ 94 [AD DATA] 귣庰-ֺ TV û 60
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.