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11 [ Į] Ͽ ϴ ô 12 [SAVANT SPEECH] ״ ΰ մϴ١ ѱѸ ʰŴ AI Ѱغ R&D λ縻 ̿ϼǰ êGPT, ε ʿ䡱 16 [COVER STORY ] 귣 å ΰ? ƺ °ݰ 귣 20 [COVER STORY ] ¡ ķ ΰ ִ ¡ ʿ Դϴ١ ƺ Ѱ ΰ ع 26 [ ̵, ̵] 2023 ִ TV Ʃ? 30 [ ] , غô? 34 [Ư] ȸ뿬 濵 ϴ , Ű á ϴ ˰ ú ū ǥ ʿ 41 [̽ DIGILOG] ŵǾ° 46 [ CRISIS TALK] Ŀ´̼ 64 [¾ PR üũ] êGPT AI ô, PR ȭؾ ϳ? 66 [ON SITE ߰] ITȸ, 2023 мȸ ǥ ù ÷, ۷ι ż ? 72 [ IT+MEDIA] êGPT ô뿡 ٽ ϴ 19 ȭ 74 [ Ʈ Ƽ] ο Ƽ ô 52 [ͷ Ʈ ] MZ밡 Ʈ? , нƮ , ÷̸Ʈ 56 [ֹ ESG ] ҼӰ DE&I ϶ - Microsofts Inclusion is Innovation 60 [ֱ⿵ MARKETECT] ٲ ⱸ 귣, ī ¾ 3 ƹ Ұ ƹ Ʈ ο ī 76 [μ ۷ι PR 丮 PR] ̰ ΰ Ű, Ϲ þ , κ 80 [ENTREPRENEURSHIP FORUM] AIô, MS ̹ öź AskUp , ʰŴ AIô롯 53° ߰ſ гС 86 [PR RADAR] PR ? ۷ι ž 250 ѱ ȸ 6 κũ ̵, 2023 ۷ι PR 250 ŷ ǥ Ʈʽ 98ԻƮ ۷ι 206 ű 89 [žƿ 佺] ʽ ȭ 90 [ÿа /ÿ ] ϰ ִ ּ 92 [ 귣] ϴ÷ ҹ װŸ , ҹ ڹ 94 [AD DATA] 귣庰-ֺ TV û 60
̵̡ ̽ ֡ ڡƮʽ Ȯ ɿ ѱ 귣 丮 ߽ ȹƮ۴
[Ǿ= ] ۷ι OTT(¶ ) + ø յΰ Ʈ۴( ) Ʈʽ ѱ ƽþơ ֿ Ͻ ߴ. 100 μ ξ ʰ پ ѱ ̰ڴٴ ǹ̷ ؼȴ. DTC(Direct-to-Consumer) Ѱ ðִ Ʈϴٵ GM 14 ¶ + ڸ ̵̡ 翡 ̰ . Ʈϴٵ GM Һڵ ϴ. ̿ ߸ ۷ι ϱ ־ ִ١ ߴ.ƿ ѱ پ ȭ ۷ι θƮ 踦 ۾ ִ١ + ѱ ø ҺڿԴ ְ ۷ι θƮ Ұϰ ÿ ѱ â ֱ⸦ Ѵ١ ߴ.ѱ ̿ڵ 漺 ٰ װ ø ݾ ָƿ ѱ ֱ ŵ ¡ӡ ɵ ְ ִ ´.̰ ǽ Ʈϴٵ GM ֱ Ⱓ ְ ѱ Դ١ ߴ. ۷ι ŷ° Ź ۼ, âǼ â ѱ ű ߴ.14 + ڸ ̵̡ . Ʈ۴
ƿ ϴ ̳ 翡 ѱ ڸ ߴ. Ʈϴٵ GM ϴ ̰ 丮ڸ 츮 ٽ̴. ǰ ۿ ١ ̷ ö ѱ ̾ڴ. Ⱓ ̴. ǰ ŷ ѱ ơ ֵ ̶͡ ߴ.ѱ Ȯ ؼ ۻ Ʈʽ Ȯ ʼҴ. ̿ ȣ ڸ ǥ + ÷ ѱ Ʈʻ ũ͵ Ȯϸ Ⱓ Һڿ ܰ ̶͡ .ڸ DTC Ѱϴ ҿ ƽþ Ӹ ƴ϶ 䰡 ϰ ִ١ ѱ(̿) ѵ κп غ ϰ Ʈʻ ǰ غ ߡ̶ . ϴ ̳ ̵̿ ̾ ơ(APAC) ̽ پ ξ ߴ. SBS ǡ ɿ α : ٴ 𡯰 ̵ ũ ť ũ: , Ρũ īij ȭ, ̵ Ÿ ٴϿ ʿ װ̴.ƿ ơ âڵ ũ ϴ APAC ũƼ ͽǸ α ǥϱ ߴ. âڵ Ŭ, ̺ г پ α ְ 濵ũ͵ ̴.+ ѱ Ѱ ̽ ÷ ڵ ̴. ϴ LG÷ IPTV, ģ ̾ KT͵ ϱ ߴ. ̿ , ҿ (KT LG÷) ܿ Һڵ ϰ (+) ̿ ִ ãƺ ִ١ Ʈʻ ֱ⸦ Ѵ١ ߰ ɼ ״., ҿ + ȫ 귣 丮 ߽ ̷ ̶͡ ɴ밡 ִٴ Ŀ ̶͡ ߴ.
[ó] Ǿ Ÿ The PR times (2021 10) 翡 Ͽ, ۱ǹ ȣ , , մϴ.