[ȭǰ (3)] IT, ۷ιô 'ȭ帧' м
[ڽڸƴ â] LGڿ Ǿ, ְ, ʸ, LG, H&B, ٴǰ о߸ η ȭǰ ÿ ⺻ ⼺ ã . ֱ ȭǰ ڷγ Բ ȭ ٵ ߴ ϰ ִ. Ϸ翡 ̰ ϴ ڰ 忡 ġ ȭǰ ̶ DZ⸦ ٶ ̴. <> ް ӿ Һڴ ٷο ִ. ۷ι ô뿡 ϱ ȭ ̴. 濵ڵ ȭ 帧, Ư ֱ б ȭ ذ ϸ ε ذ Ѵ. ſ ΰ ܼ ũ ؼ ε ȣۿ Ű Űµ ̿ Ǯ Ѵ. ̴ ִ ̾ߡ ̰ ְ ϱ ̴. Ʈ ͳ, SNS ̷ IT ѵ ƴϴ. ʹ Ѱ ϳ â ̵ ؼ Ϸ ʿϴ. ؼ ȭ 帧 óϰ ǿ ٰ ϴ ɷ Ű Ѵ. ̸ ϱ غ ̴. Ʃ, νŸ, ̽, ƽ Ŭ νƮ Ǵ ̵ ߿ Ƶ Ƶ̸鼭 帧 ȭǴ ڽ ߰ ־ Ѵ. ϰ ִ. Ÿ . ȭп ؼ (˭)̶ Ѵ. ̶ (˭) ڰ () ڸ Դ´١ ϰ ִ. Ģ ߴٸ ϰ ? ¼ ߴ Ǿ ڴ. ϱ Ȥ ߵ ϰ ΰ ȭ غ Բ ư ִ. ᱹ ȭ ڿÿ ڻ() ڿ(ԣ) ϰ ִ ν ڰ Ƴ° ƴ϶ ȯ濡 ȭϴ ڰ µ ʰ Ƴ ִٴ ̴. ̷ ڿ °谡 ȭ Ե ΰ Ӿ ȭϰ ִµ ȭ ӵ û . ûȸ ȸ Ǹ ȸ ̷ а ô븦 γ߽ ȸ, â ȸ ȸ ߴ. ̱ GDP ι 2000 ִ. 1 ̱ GDP ι ICT(Information and Communication Technology) AI(ΰ) ߰Ǹ鼭 м ܼ ƴ 谡 ִ ô밡 ϸ鼭 ֱ 4 ̶ о߿ ֿ ȭΰ ǰ ִ. 4 Ű ϸ AI ɼ, 谡 ϳ Ǵ ʿἺ, ̸ ɼ̶ ִ. Ư ʿἺ , , ϰ Ǿ ȭ Ʈũ ϰ ο ġ â ʿȸ(Hyperconnected Society) ǹѴ. 4 η ӵ ȹ о߿ ı (Disruptive Technology) ̷ ִ. Ư ڸ ȭ ſ ɰ ϰ ǰ ־ 700 ڸ , ο ڸ 200 â Ŷ ϸ AI ü ܼϰ ݺ ڸ ̶ ߴ. Ư Ʈ ICT Һڵ ʰ ս ϴ ο Һ¸ ְ ִ. ǥ 4 ȭǴ ̷ Ҽ Ŀӽ(Social Commerce) ȯ濡 ȴä(Omnichannel) O2O(On-line To Off-line) ̷ ִ. ȴä ȯ ¶, ȯ յ ο ημ پ VR, AR, IoT Һڿ Ʈ ȣۿ ӿ ŷ ̷ ̴. ȭ Բ ŷ ȯ浵 ̿ ȴä Ʈ Ŀӽ(Smart Commerce) ȭ ȴ. 2 ΰ ¶ ϴ O2O ÷ ܽ Ϸ ϰ, ã, ϰ, 忡 ֹ ̸ ľ ߴ Ʈ ϳ ذǴ O2O ô ̴. 䡯 ϴ ǥ O2O ̴. ̷ ȭ α ȭ ƴ. ſ 30~40 ȥ ֺε Һ ٽ̾ٸ 2030 ̱ Һ ϰ ִ. 100 ô븦 ¾ ڽĵ鿡 ְ ε ƴ ڻ ڽ Һϰ ϴ Gold Senior þ ִ. ߴ ̿ 鸸 ڰ Young Rich ϰ ְ ̷ ̿ ٺ ϰ ¶ο û Һ ϰ ִ MoneyRich & Time Poor źߴ. ̷ ߴ ʷߴ. 귣 ο ȭ ϰ ุ Ǯ ϴٰ ο ϰ ִ. ݸ, Ƹ ¶ θ ӹ ʰ - ϴ پ õ ̱ ū ġ 1 ȸ簡 ݴ ִ. 3 Ƹ Ƹ(amazon go) ִ ¶ο ü 忡 ȣ м ġ ⺻ ġ ¶οó ෮, 湮, üð ߿ мؼ ȭǴ - ٴ ̴. ¶ΰ ¶ο ġ ϴ ȴ. Ư ü ̶ ġ ȭϰ ϱ Ѵ. Ƹ Ƹ(amazon go) ˸ٹ 㸶ϼ(freshippo) Ƹ ̴. Ƹ Һڰ ׳ ɾ ڵ ̷ θ̸, 㸶ϼ ¶ ֹ 30 ִ O2O ̴. 忡 ַ Ʈ ̷ٴ ̴. Ʈ Ȱϴ ǹ̰ ִ ̴. ư Ʈ ٽ ϱ ̴. Ʈ ϴ ´. ų ϴ ִ. 4 ˸ٹ 㸶ϼ(freshippo) ý ó 츮 ѷ ȯ ʹ ϰ ϰ ִ. ͵ ٷ δ ؾ ϴµ Ư й , ȣ, Ž ϸ ȴ. ؼ ο ĵ ̿ Ҿ õ Ǵ ̳ ͵ ˾ƾ ̴. ʹ ȯ ȭ ϱ (Reality) ٸ νؾ Ѵ. Ż ȸ ݺؾ ø ߴٰ Ѵ. ̴ ̴ ְ Ƶ̴ ٴ ̴. ٹ鿡 ϰ 縦 ľ ؾ Ѵ. Ҹ ū ǰ߿ ְ ߸ νϰ ߸ ǻ ؼ ȵ ̴. ù ° ܰ ȯ ȭ ϱ ȯм ؾ Ѵ. 2,500 ں ο ̱ () ߴ. ˰ ˸ ο · ʴ١ ̴. () ˰ ִµ ̴ ߸ ̴. ں ڼ Ʒ ۰ . ˰ ˸ ο · ʴ. ˸ ̱ . ο ݵ ·Ӵ. ˰ Ʊ ˸ ¸ · ʰ õñ ȴٸ ο ̴. ٷ ܰ õ Ҵ ڵ ȯм ߴ ̴. 5 ÿ ߿ 3C ̶ ó پ ܺ ȯ溯ȭ ȸ 귣 ϱ Ȱ̴. , ȯ м ó ܺ ȸ , ľϰ 纸 Ȯϱ ̴. ÿ ѷ ȯ 3C Ѵ. ߰ϱ ؼ (Customer), (Competitor), ڻ(Company) ùٸ νĺ ؾ Ѵٴ ̴. ֱ ȸ 縦 еϴ ô뿡 ͼ ؾ ° C ϳ ߰Ѵٸ װ ٷ Channel, ̴. ε, , ȸ簡 ó ġ Բ Բ мȴٸ ֻ ȯ м ̴. ̸ ΰ? Ҽ װ ٷ ̴. â AMH&B
LG, Ǿȭǰ, ְ, ʸ, LGп ߴ. H&B ٴǰ ߱ ȭǰ ´. Ư H&B ǥ̻縦 ߴ. Ѿб п ڻ б п Ƽǰа ӱ Ȱϸ ű ȭǰȸ AM H&B ̴. δ<ç ȭ϶>, < ߱ ̾߱>, <ν ο>, < ߿ ̴> ִ.
[ó] ڽƽ
翡 Ͽ, ۱ǹ ȣ , մϴ.