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[택배] 매거진B (영문판) Magazine B, 매거진비
발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
08월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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   매거진B (영문판) Magazine B, 매거진비 
   1년 정기구독 신청자 중 선착순 1,000분께 증정  
   몰스킨 컬래버레이션 노트(3만원상당) 
   위 사은품 제공  
   2018-09-01 ~ 2018-09-30 
 

[매거진B 정기구독 신청 이벤트]

 

정기구독 신청자 선착순 1,000명에게 매거진 B X 몰스킨 컬래버레이션 노트를 증정합니다.

   

※ 이벤트기간 2018-09-01~2018-09-30

기존 정기구독자 분들께도 구독 1년 연장 신청을 하시는 경우 같은 혜택을 드립니다.

3만원 상당의 제품으로 수령 후 취소시 해당금액을 제하고 환불처리됩니다.

 

 

 


* 상기 사은품은 품절 또는 사정에 따라 변경될 수 있습니다.
* 정기구독 사은품 미선택시 임의로 발송됩니다.
* 정기구독 사은품은 일부 대형서점 및 온라인 서점에서 진행되는 판촉행사용 사은품과는 차이가 있으니 양지바랍니다.





현재 정기구독 주문시 2018년 7,8월 합본호(68호) 부터 발송됩니다.
과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)


About the Issue 

Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.  




정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅,

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,디자인,브랜드비,비매거진,브랜드B,B매거진 



    



최근호 정기발송일( 08월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)

유의사항


  1/2월호, 7/8월호는 합본입니다(연10회발행)



    











INTRO

 

EDITOR’S LETTER

 

HASHTAGS

Cultural impacts of hashtags highlighted by the media

 

 

NEW GENERATION

The ways the digital native generation exploits Instagram

 

 

OPINION

Eva Chen, Head of Fashion Partnerships at Instagram

 

 

PEOPLE

Lifestyles of global influencers producing distinct and authentic content

 

 

CREATIONS

A typical content genres on Instagram offering new perspectives

 

 

OPINION

Ian Spalter, Head of Design at Instagram

 

 

PRODUCTS

Instagram’s various user- centric solutions quickly reflect community feedback

 

 

INVITATION

The IGTV launch event held in San Francisco

 

 

OPINION

Marcus Fairs, Editor-in-Chief of Dezeen

 

 

GROUNDBREAKERS

Unconventional uses of Instagram as a business platform beyond promotion and marketing

 

 

INSTAGRAMMABLES

Instagram’s influence on recognition of space, its practicality, and aesthetics

 

 

BRAND STORY

Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

 

 

HEADLINES

Instagram’s recent one- year trajectory and future projection seen through major media headlines

 

 

DICTIONARY

Hashtags as keys to understanding these contemporary times

 

 

PIONEERS

Seven founders of powerful social media platforms that are leading sociocultural changes

 

 

CULTURE

Instagram’s internal teams and their approach to defending and guiding community values

 

 

INTERVIEW

Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

 

 

FIGURES

Instagram’s steep growth and leverage seen through numbers

 

 

REFERENCES

OUTRO




 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Impression

Kyoto seen through its scenery

 

18 Observers

Firsthand accounts on the beauty of Kyoto

 

22 Collected

Objects reminiscent of Kyoto

 

26 Overview

Sociocultural keywords and statistics that give a glimpse into the many sides of Kyoto

 

36 At Dawn

Waking up in Suiran, a Luxury Collection Hotel

 

42 Exploration

Walking courses in different areas that offer a taste of Kyoto

 

48 Coffee Culture

Kyoto’s cafés capture the ideal urban lifestyle

 

54 Dining Scene

Food industry experts describe the Kyoto dining culture

66 Local Tours

Traditional markets and bars encountered on local tours

 

72 Objects

Meaningful souvenirs picked up in Kyoto

 

74 Community

Kyoto’s tradition and originality found in communities that carry on family legacies

 

88 New Wave

New potential seen through the creators and innovators pushing local boundaries

 

96 Art Platform

Kyotographie celebrates Kyoto’s openness and respect for art

 

100 At Dusk

The Four Seasons Hotel Kyoto with a romantic nighttime garden

 

104 Understated

Colors found in Kyoto

 

112 Settlers

People from diverse origins speak about their lives in Kyoto

 

116 Harmonized

Global brands that embrace Kyoto’s unique sensibilities

 

122 Where to Go

Places to visit in Kyoto listed by different categories

 

128 References

Books with comprehensive accounts on Kyoto

 

133 Outro


 




 







Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Moments

Guest impressions of each Hoshinoya location

 

16 Opinion

Kengo Kuma, Architect

 

20 Locations

Regional charms and characteristics of the six Hoshinoya locations

 

24 Inner Space

Hoshinoya’s evolution seen through its early locations

 

36 Manual

Hoshinoya’s succession and improvement of the Japanese ryokan

 

38 Activities

Exclusive experiences of regional and seasonal beauty offered at Hoshinoya

 

40 Opinion

Deanna Ting, Senior Hospitality Editor at Skift

 

44 Global Scenes

Experts speak on luxury accommodation trends in major cities worldwide and noteworthy brands

 

50 Experiences

Lifestyle brands that share Hoshinoya’s contemporary philosophy

 

60 Opinion

Rie Azuma, Architect, and Hiroki Hasegawa, Landscape Architect

 

64 Remaking Ryokan

How Hoshinoya Tokyo recreated traditional ryokan into a contemporary genre

 

72 Omotenashi

Hoshinoya’s distinct guest service philosophy derived from ryokan traditions

 

76 Redefining Tradition

People who are redefining Japanese tradition in their own ways

 

86 Signature Dining

Head chefs of three locations reveal Hoshinoya’s culinary philosophy

 

90 Regional Essence

Japan’s regions as reflected in Hoshinoya Tokyo’s amenities

 

94 Gentle Silence

 

102 Brand Story

History of Hoshino Resorts: From a hot spring ryokan to a Japanese resort market leader

 

108 Karuizawa

The spirit of Karuizawa in Nagano, the home of Hoshino Resorts

 

110 Brand Collection

The distinctive brands that make up the Hoshino Resorts family

 

118 Untold Stories

Literary figures who found quietude and inspiration in ryokan culture

 

120 Interview

Yoshiharu Hoshino, CEO of Hoshino Resorts

 

124 Figures

Ryokan and the luxury travel market seen through numbers

 

127 References

 

129 Outro







Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Trays

A glimpse at Le Labo users product picks on Instagram

 

14 Opinion

Eddie Roschi, co-founder of Le Labo

 

18 Grasse

The city that inspired the brand

 

22 Intention

Sharp senses and heartfelt narratives connoted in Le Labo products

 

32 Impression

Characteristics of each fragrance via product names—base ingredient and number of notes

 

36 Experience

The in-store experience of hand-blending and personal labeling

 

40 Connected

People who share a personal connection and history with Le Labo

 

52 Spotted

Attractive establishments where Le Labo can be found

 

60 Collaborated

Collaborations with partners in various fields

 

66 Opinion

Fabrice Penot, co-founder of Le Labo

 

72 Labs

Le Labo’s workshop aesthetics reveal its identity and philosophy

 

84 Souls

The people who directly communicate brand philosophy and beliefs to customers

 

96 Imperfection

 

104 Brand Story

The birth and growth of Le Labo into an exclusive presence among niche perfume brands

 

110 Fragrance Report

Stories behind perfumery and perfumers

 

112 Overheard

Quotes from customers overheard in the store

 

114 To Williamsburg, New York

Le Labo Café and headquarters in Williamsburg, New York

 

118 Interview

Deborah Royer, Global General Manager and Chief Creative Officer

 

120 Favorites

Le Labo employees’ interests shape brand culture

 

122 Figure

Le Labo’s business strategy in numbers

 

123 References

 

125 Outro

 








Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 The Moscoteer

 

14 Opinion

Ted Yoo, CEO of CED International

 

18 Moscot in Cities

The witty vintage interiors of Moscot shops around the world

 

24 Keywords

Four keywords that describe Moscot

 

28 Guidelines

Understanding size codes and related terms

 

30 Lineup

Moscot’s place in the eyewear industry

 

36 Loyal Customers

Customers brought back again and again by a deep kinship with the brand

 

44 Opinion

Todd Snyder, Fashion Designer

 

48 Design Heritage

The contemporary reflection of authenticity in Moscot eyewear design

 

52 Collaborations

Diverse and extraordinary partners share Moscot’s originality

 

60 Personal Classics

People who make scenes with a strong sense of style and individuality derived from the classics

 

72 Opinion

Madeline Weeks, Fashion Director

 

76 Moscot in New York

The iconic New York stores that bridge families and neighbors, local and global markets

 

88 Moscot Music

Advocating pure art via Moscot’s creative energy

 

92 The Language

Moscot speaks through design

 

100 Brand Story

Over 100 years of proud history supporting Moscot’s expansion

 

106 Gallery

A chronology of Moscot as seen through photographs

 

110 Campaign

Advertising based on clear-cut ideas and imagination

 

112 Icons of Moscot

Celebrities who love Moscot

 

114 Optics

The lens crafters that stand behind Moscot’s credibility

 

116 Interview

Three generations of the Moscot family gathered for an interview

 

120 Figures

The Moscot culture and the eyewear industry by the numbers

 

123 References

 

125 Outro




















Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Overview

The current trends and influences of Ikea over the last 10 years noted by the media

 

16 A Walk through the Town

The meaning of residence observed through the daily life of Västrahamnen in southern Sweden

 

22 Home Visit

Ikea users in different cities talk about their homes

 

34 Opinion

Lydia Choi-Johansson Intelligence Specialist, Inter Ikea Systems

 

38 Life at Home Report

The Life at Home Report, inspired by everyday lives in homes across the world

 

42 Prototyping

Visit the Prototype Shop, where Ikea designs are refined

 

48 Opinion

Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design

 

52 Lineup

Eight key concepts and product lines that highlight Ikea’s philosophy

 

62 Values

Four principles that make Ikea an unrivaled brand

 

66 Do It Yourself

A beginner and a veteran tackle the DIY assembly process

 

72 Into the Studio

Ikea Communications, where all of Ikea’s images are made

 

78 Catalog

The Ikea catalog, read by more than 200 million consumers in 35 languages

 

80 Store Visit

The strategies and characteristics of Ikea stores

 

86 Tasting the Moment

Ikea’s food operations reflect the identity of its birthplace

 

90 Swedish Table

Recipes made with ingredients sold at Ikea

 

94 Interiors

Homes and commercial spaces decorated with Ikea products

 

104 Inside Space10

Space10, a research lab for innovation of life and home established by Ikea’s outside investment

 

110 Opinion

Carla CammillaHjort Co-founder and Director, Space10

Simon Caspersen Co-founder and Communication Director, Space10

 

114 Labs

The evolving concepts of furniture through the works of four young designers

 

122 The Democratic Way

The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies

 

132 Brand Story

Smart brand strategy contributing to Ikea’s growth

 

140 Ingvar Kamprad

The words of Ikea’s founder that have become the guiding spirit of the brand

 

142 Test Lab

The values of democratic design are put to the test in the Ikea Test Lab

 

144 Statement

The Democratic Design Days where the Ikea communicates its visions

 

146 Collaborations

Four collaborations that reveal the brand’s openness and future-oriented perspective

 

150 Market Study

Ikea’s inroads into the Korean market as told by AndréSchmidtgall, Country Retail Manager, Ikea Korea, and Nicolas Johnsson, Country Marketing Manager, Ikea Korea

 

152 Interview

Marcus Engman Head of Design, Ikea of Sweden

 

156 Figures

Numbers and figures that show the global currents and brand values

 

159 References

 

161 Outro

 









잡지 맛보기가 없습니다.








    





매거진 B(한글판) Magazine B, 매거진비
  


매경 이코노미 Economy
  


이코노미스트
  


이코노미스트
  


이코노미 인사이트 Economy Insight
  


    










    
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