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[택배] 매거진B (영문판) Magazine B, 매거진비
발행사 :   카카오아이엑스
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
11월호 정기발송일 :
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
  
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   매거진B (영문판) Magazine B, 매거진비 
   1년 정기구독 신청자 중 선착순 1,000분께 증정  
   몰스킨 컬래버레이션 노트(3만원상당) 
   위 사은품 제공  
   2018-11-01 ~ 2018-12-31 
 

[매거진B 정기구독 신청 이벤트]

 

정기구독 신청자 선착순 1,000명에게 매거진 B X 몰스킨 컬래버레이션 노트를 증정합니다.

   

※ 이벤트기간 2018-10-01~소진시 마감

기존 정기구독자 분들께도 구독 1년 연장 신청을 하시는 경우 같은 혜택을 드립니다.

3만원 상당의 제품으로 수령 후 취소시 해당금액을 제하고 환불처리됩니다.

 

 

 


* 상기 사은품은 품절 또는 사정에 따라 변경될 수 있습니다.
* 정기구독 사은품 미선택시 임의로 발송됩니다.
* 정기구독 사은품은 일부 대형서점 및 온라인 서점에서 진행되는 판촉행사용 사은품과는 차이가 있으니 양지바랍니다.





현재 정기구독 주문시 2018년 10월호(70호) 부터 발송됩니다.
과월호는 매거진B Reference shop에서 구매가능합니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)
1,2월/ 7,8월호는 합본호입니다.

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.
주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.
(고객센터 02-6412-0125~8)


About the Issue 



 Beginning
in 1948 with the introduction of its first sports car, the 356, Porsche has
retained its automotive DNA, epitomized by the iconic 911, while also
successfully extending their premium image through SUVs, SUV crossovers, and
sedans with the Cayenne, Macan, and Panamera. With masterful control in all
areas of branding including engineering, design, customer management, and
storytelling, Porsche is still firmly pioneering the 21st century luxury car
market.



 





정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅,

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,디자인,브랜드비,비매거진,브랜드B,B매거진 



    



최근호 정기발송일( 11월호) :

정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  카카오아이엑스

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)

유의사항


  1/2월호, 7/8월호는 합본입니다(연10회발행)



    











 

Table of contents

 

02 Intro

 

09 Publisher’s Note

 

12 The Dream Car

Admirations of Porsche and 24 their praise-worthy features

in the media

 

16 Meet the Drivers

The value of the Porsche brand as testified by the members of the Porsche Club of America

 

20 Opinion

Karl-Heinz Volz, Head of Customer Center Individualization

 

24 Personalization

Step-by-step process of custom Porsche manufacture at Porsche Exclusive

 

30 Origin

The high-performance components hidden inside the body

 

36 Engineering

Eight key elements that characterize Porsche engineering

 

44 Opinion

Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team

 

48 Attraction

The brand as experienced by Porsche owners

 

58 Lifestyle

Stylish elements found in the personal spaces and lifestyles of Porsche owners

 

64 Opinion

Alexander E. Klein, Classic Car Collection Manager, Porsche Museum

 

72 In California

The status of Porsche and the car culture in the automotive mecca of Southern California

 

86 In Tokyo

Porsche culture in Tokyo, the city of aficionados

 

104 Brand Story

Why Porsche has become the world’s most desired sports car

 

112 Porsche Design Studio

21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan

 

116 Insiders

The Porsche philosophy, people, and design defined by the insiders at Porsche

 

120 Talks

The secret to Porsche’s success as told by automotive journalists

 

124 Interview

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG

 

128 Figures

The glory days of Porsche and the scale of its current success seen through numbers

 

131 References

 

133 Outro


 













 







 

 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Perspectives

Four distinct perspectives on Maison Kitsuné

 

16 Exploration

Maison Kitsuné boutiques in Paris, Tokyo, and Seoul

 

22 Opinion

Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné

 

26 Label

The origin of Maison Kitsuné, the ever-expanding music label Kitsuné

 

34 Companions

Maison Kitsuné testimonies by those who witnessed its birth

 

40 Workshops

Artists who have redefined the parameters of the brand’s visual identity

 

48 Opinion

Alice Pfeiffer, fashion journalist and sociologist

 

52 Modern Parisien

Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné

 

62 Club Kitsuné

The natural and flexible lifestyles of Kitsuné fans

 

74 Opinion

Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné

 

80 Campaign

The brand campaigns tell spontaneous and fluid stories

 

84 Looks

The balance between classic and quirky in Maison Kitsuné apparel

 

92 Collaborations

Collaboration networks that bolster the brand’s presence

 

100 Kitsuné Vibes

Daily communication and connections happening at Café Kitsuné

 

108 Brand Story

Maison Kitsuné’s path of expansion from music to fashion to lifestyle

 

114 Keywords

Key elements that comprise the brand image

 

116 About Preppy

Preppy style seen in social contexts of each era

 

120 Atelier

Paris and Tokyo offices of Maison Kitsuné

 

126 People

Team members of Maison Kitsuné’s offices and cafés

 

132 Founders’ Favorite

The two founders’ tastes that became the basis of the brand’s sensibility

 

134 Figures

Maison Kitsuné’s business strategies and accomplishments in numbers

 

136 References

 

137 Outro

 











INTRO

 

EDITOR’S LETTER

 

HASHTAGS

Cultural impacts of hashtags highlighted by the media

 

 

NEW GENERATION

The ways the digital native generation exploits Instagram

 

 

OPINION

Eva Chen, Head of Fashion Partnerships at Instagram

 

 

PEOPLE

Lifestyles of global influencers producing distinct and authentic content

 

 

CREATIONS

A typical content genres on Instagram offering new perspectives

 

 

OPINION

Ian Spalter, Head of Design at Instagram

 

 

PRODUCTS

Instagram’s various user- centric solutions quickly reflect community feedback

 

 

INVITATION

The IGTV launch event held in San Francisco

 

 

OPINION

Marcus Fairs, Editor-in-Chief of Dezeen

 

 

GROUNDBREAKERS

Unconventional uses of Instagram as a business platform beyond promotion and marketing

 

 

INSTAGRAMMABLES

Instagram’s influence on recognition of space, its practicality, and aesthetics

 

 

BRAND STORY

Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

 

 

HEADLINES

Instagram’s recent one- year trajectory and future projection seen through major media headlines

 

 

DICTIONARY

Hashtags as keys to understanding these contemporary times

 

 

PIONEERS

Seven founders of powerful social media platforms that are leading sociocultural changes

 

 

CULTURE

Instagram’s internal teams and their approach to defending and guiding community values

 

 

INTERVIEW

Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

 

 

FIGURES

Instagram’s steep growth and leverage seen through numbers

 

 

REFERENCES

OUTRO




 







 

Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Impression

Kyoto seen through its scenery

 

18 Observers

Firsthand accounts on the beauty of Kyoto

 

22 Collected

Objects reminiscent of Kyoto

 

26 Overview

Sociocultural keywords and statistics that give a glimpse into the many sides of Kyoto

 

36 At Dawn

Waking up in Suiran, a Luxury Collection Hotel

 

42 Exploration

Walking courses in different areas that offer a taste of Kyoto

 

48 Coffee Culture

Kyoto’s cafés capture the ideal urban lifestyle

 

54 Dining Scene

Food industry experts describe the Kyoto dining culture

66 Local Tours

Traditional markets and bars encountered on local tours

 

72 Objects

Meaningful souvenirs picked up in Kyoto

 

74 Community

Kyoto’s tradition and originality found in communities that carry on family legacies

 

88 New Wave

New potential seen through the creators and innovators pushing local boundaries

 

96 Art Platform

Kyotographie celebrates Kyoto’s openness and respect for art

 

100 At Dusk

The Four Seasons Hotel Kyoto with a romantic nighttime garden

 

104 Understated

Colors found in Kyoto

 

112 Settlers

People from diverse origins speak about their lives in Kyoto

 

116 Harmonized

Global brands that embrace Kyoto’s unique sensibilities

 

122 Where to Go

Places to visit in Kyoto listed by different categories

 

128 References

Books with comprehensive accounts on Kyoto

 

133 Outro


 




 







Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Moments

Guest impressions of each Hoshinoya location

 

16 Opinion

Kengo Kuma, Architect

 

20 Locations

Regional charms and characteristics of the six Hoshinoya locations

 

24 Inner Space

Hoshinoya’s evolution seen through its early locations

 

36 Manual

Hoshinoya’s succession and improvement of the Japanese ryokan

 

38 Activities

Exclusive experiences of regional and seasonal beauty offered at Hoshinoya

 

40 Opinion

Deanna Ting, Senior Hospitality Editor at Skift

 

44 Global Scenes

Experts speak on luxury accommodation trends in major cities worldwide and noteworthy brands

 

50 Experiences

Lifestyle brands that share Hoshinoya’s contemporary philosophy

 

60 Opinion

Rie Azuma, Architect, and Hiroki Hasegawa, Landscape Architect

 

64 Remaking Ryokan

How Hoshinoya Tokyo recreated traditional ryokan into a contemporary genre

 

72 Omotenashi

Hoshinoya’s distinct guest service philosophy derived from ryokan traditions

 

76 Redefining Tradition

People who are redefining Japanese tradition in their own ways

 

86 Signature Dining

Head chefs of three locations reveal Hoshinoya’s culinary philosophy

 

90 Regional Essence

Japan’s regions as reflected in Hoshinoya Tokyo’s amenities

 

94 Gentle Silence

 

102 Brand Story

History of Hoshino Resorts: From a hot spring ryokan to a Japanese resort market leader

 

108 Karuizawa

The spirit of Karuizawa in Nagano, the home of Hoshino Resorts

 

110 Brand Collection

The distinctive brands that make up the Hoshino Resorts family

 

118 Untold Stories

Literary figures who found quietude and inspiration in ryokan culture

 

120 Interview

Yoshiharu Hoshino, CEO of Hoshino Resorts

 

124 Figures

Ryokan and the luxury travel market seen through numbers

 

127 References

 

129 Outro







Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Trays

A glimpse at Le Labo users product picks on Instagram

 

14 Opinion

Eddie Roschi, co-founder of Le Labo

 

18 Grasse

The city that inspired the brand

 

22 Intention

Sharp senses and heartfelt narratives connoted in Le Labo products

 

32 Impression

Characteristics of each fragrance via product names—base ingredient and number of notes

 

36 Experience

The in-store experience of hand-blending and personal labeling

 

40 Connected

People who share a personal connection and history with Le Labo

 

52 Spotted

Attractive establishments where Le Labo can be found

 

60 Collaborated

Collaborations with partners in various fields

 

66 Opinion

Fabrice Penot, co-founder of Le Labo

 

72 Labs

Le Labo’s workshop aesthetics reveal its identity and philosophy

 

84 Souls

The people who directly communicate brand philosophy and beliefs to customers

 

96 Imperfection

 

104 Brand Story

The birth and growth of Le Labo into an exclusive presence among niche perfume brands

 

110 Fragrance Report

Stories behind perfumery and perfumers

 

112 Overheard

Quotes from customers overheard in the store

 

114 To Williamsburg, New York

Le Labo Café and headquarters in Williamsburg, New York

 

118 Interview

Deborah Royer, Global General Manager and Chief Creative Officer

 

120 Favorites

Le Labo employees’ interests shape brand culture

 

122 Figure

Le Labo’s business strategy in numbers

 

123 References

 

125 Outro

 









잡지 맛보기가 없습니다.








    





매거진 B(한글판) Magazine B, 매거진비
  


매경 이코노미 Economy
  


이코노미스트
  


이코노미스트
  


이코노미 인사이트 Economy Insight
  


    










    
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