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ڵ [ISSN] :   nois-0115
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About the Publication

 

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brands hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

 

 

About the Issue

 

Welcome to the 96th issue of B.

 

Back in 2018, when B revisited Seoul, the capital city of Korea, to put out a second edition, we talked about what city would be the best for the city issue besides Seoul. Many of our editors—including me—thought of Busan, the second largest city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five years later, we wound up doing an issue that features Busan. Of course, we were drawn to Jejudo Island because it embodies the idea of rest and relaxation, but truthfully, we were more curious about Busans many faces beyond the beaches and tourism. I myself visit the coastal city every year and always feel like moving there whenever I go, so it is obvious that the port city 400 km south of Seoul has some kind of magnetic allure.

 

Each time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done this so many times I dont dare to even try to count—I find myself mesmerized by the landscape of the piers as I look out the car window. Not until rows of shipping containersand towering cranes catch my eyes do I feel like, Ah! Finally, Im in Busan. It feels like passing through immigration. Maybe because of the unique layout of port cities, I have always assumed that Busan was bigger than Seoul. Maybe it is the impression that you can only get from the second- or the third-largest cities. Apparently, it is the norm that the nations largest city—the capital city in an administrative and economic sense—naturally chases ideas like global standards and cosmopolitanism. Despite the never-ending changes inarchitecture, culture, and commercial districts that seem to pop up overnight, capital cities always feel rather mediocre when all things are said and done. That might explain why I have recently heard globe-trotters grumbling that there is nothing special out there. Everything is already in Seoul.

 

But Busan has staved off this rather imminent phenomenon of standardization. Of course, the city boasts a good number of flagship stores by globalbrands, inventive and fancy restaurants, and uniform- like styles that hipsters wear, but these elements

do not shape the visitors impression of the city. Rather, Busans cultural elements—embedded in the clothing, food, and architecture—forge a distinctive locality in its raw state, emerging through the cracks between the well-developed infrastructure that is essential for a big city to survive. The essence of Busan that B captured for this issue also centers on the people, the products, and the companies that add contemporary twists to local tradition. From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local specialty coffee scene and on to the global stage; and Balansa, a fashion brand whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz Bakery, which strives to retaina sense of Koreanness. All these players generated cultlike followings locally and received offers to expand to Seoul. (Usually, it happens the other way around.) In a city where not even one of Koreas top 100 companies has its headquarters, it is a feat thatlocally grown creativity translates to business acumen, resulting in phenomenal success.

 

The potential of Busan, I opine, lies with innovative small business owners, though they are wildly outnumbered by their counterparts in Seoul. Indeed, the Busanites B met say that the citys potential isin the hands of the people who grew up in Busan,far from Seoul and close to the door to the outside world. Busan has constantly grappled with internal and external forces due to its geographical position and historical events, like outsiders coming and going, refugees from the Korean War rushing in. Even still, it seems that Busan has the most fertile soil to cultivate new contemporary ideas. This may be why I as a land dweller, born and raised in Seoul, always envy people who live near water—and where they come together, in Busan.

 

Eunsung Park

 

Editor in Chief

 

 


  ŰB () Magazine B, Ű

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  ͷ ٶϴ. ( 02) 6412-0125~6 / nice@nicebook.kr)



    








ŰB () Magazine B, Ű - 2017. 10                    




Table of contents
 
02 Intro
 
09 Publishers Letter
 
12 Future of Print
Print mass media and the future of the publication industry
 
14 Opinion
Andrew Tuck, Editor at Monocle
 
18 On Paper
The business strategy of one multimedia companyviewedthrough Monocles lineup of printed materials
 
30 Midori House
A tour of the Monocle headquarters in London
 
34 On Air
Monocle 24, media for the ears
 
38 Global Contributors
The correspondents and contributors who create Monocles global perspective
 
52 Monocle Shop
Monocles first off -line retail shop
 
54 Opinion
Anders Braso, Publisher at Monocle
 
58 Advertorial Partners
The ideal partnership between media and advertisers,
as seen through Monocles advertorials
 
64 Collaboration
The collaboration between Monocle and small luxury brands
 
70 Premium Venue
A retail venture that shows off the brand image of Monocle
 
74 Monocle Cafe
A space where Monocle comes to life
 
76 Opinion
Steven Watson, Founder and Director of Stack, a magazine subscription service
 
80 Citizens
Monocles readers around the globe
 
92 Niche Magazines
Magazines from various cities targeting niche markets
 
98 Brand Story
A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
 
106 Structure
The birth of Monocle and its growth as a media brand
 
112 Cover Story
The trajectory of Monocle through 10 years of cover design
 
116 The Scoop
The interviewees from diverse professions featured in Monocle
 
120 Wallpaper to Monocle
The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
 
122 Quality of Life Conference
Monocles signature off -line event
 
126 Interview
Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
 
130 Figures
Monocle and the magazine market in numbers
 
133 References
 
135 Outro
 


 
 







[귣ť͸] BUSAN ()   2023 09


Back
in 2018, when B revisited Seoul, the capital city of Korea, to put out a second
edition, we talked about what city would be the best for the city issue besides
Seoul. Many of our editors—including me—thought of Busan, the second largest
city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five
years later, we wound up doing an issue that features Busan. Of course, we were
drawn to Jejudo Island because it embodies the idea of rest and relaxation, but
truthfully, we were more curious about Busans many faces beyond the beaches
and tourism. I myself visit the coastal city every year and always feel like
moving there whenever I go, so it is obvious that the port city 400 km south of
Seoul has some kind of magnetic allure.



 



Each
time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done
this so many times I dont dare to even try to count—I find myself mesmerized
by the landscape of the piers as I look out the car window. Not until rows of
shipping containersand towering cranes catch my eyes do I feel like, Ah!
Finally, Im in Busan. It feels like passing through immigration. Maybe
because of the unique layout of port cities, I have always assumed that Busan
was bigger than Seoul. Maybe it is the impression that you can only get from
the second- or the third-largest cities. Apparently, it is the norm that the
nations largest city—the capital city in an administrative and economic
sense—naturally chases ideas like global standards and cosmopolitanism.
Despite the never-ending changes inarchitecture, culture, and commercial
districts that seem to pop up overnight, capital cities always feel rather
mediocre when all things are said and done. That might explain why I have
recently heard globe-trotters grumbling that there is nothing special out
there. Everything is already in Seoul.



 



But
Busan has staved off this rather imminent phenomenon of standardization. Of
course, the city boasts a good number of flagship stores by globalbrands, inventive
and fancy restaurants, and uniform- like styles that hipsters wear, but these
elements



do
not shape the visitors impression of the city. Rather, Busans cultural
elements—embedded in the clothing, food, and architecture—forge a distinctive
locality in its raw state, emerging through the cracks between the
well-developed infrastructure that is essential for a big city to survive. The
essence of Busan that B captured for this issue also centers on the people, the
products, and the companies that add contemporary twists to local tradition.
From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local
specialty coffee scene and on to the global stage; and Balansa, a fashion brand
whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz
Bakery, which strives to retaina sense of Koreanness. All these players
generated cultlike followings locally and received offers to expand to Seoul.
(Usually, it happens the other way around.) In a city where not even one of
Koreas top 100 companies has its headquarters, it is a feat thatlocally grown
creativity translates to business acumen, resulting in phenomenal success.



 



The
potential of Busan, I opine, lies with innovative small business owners, though
they are wildly outnumbered by their counterparts in Seoul. Indeed, the
Busanites B met say that the citys potential isin the hands of the people who
grew up in Busan,far from Seoul and close to the door to the outside world.
Busan has constantly grappled with internal and external forces due to its
geographical position and historical events, like outsiders coming and going,
refugees from the Korean War rushing in. Even still, it seems that Busan has
the most fertile soil to cultivate new contemporary ideas. This may be why I as
a land dweller, born and raised in Seoul, always envy people who live near
water—and where they come together, in Busan.














 




[ó] ŰB () Magazine B, Ű (2023 09)
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