257 ʱⱸ 귣尡 ̷ ٺ

Ĺī(FABER-CASTELL) ۰ ȭ ϴ ̸̴. Ĺī ʿ ŷ 1883 Ʈ 尡 ׷, , ϽƮ ֿ, Į Ʈ . 꽺ڸƴ ִ ִ ݿ ѱ߰߱ȸ ȸ 257 縦 ǥ èǾ CEO ´ ǰ ź ¤ô. 


▎ٴϿ ΰ Ĺī CEO ݿ ѱ߰߱ȸ ȸ 㿡 ռ Կ ϰ ִ.

迡 ʱⱸ ü Ĺī ų 20 ڷ翡 ϴ ϱ 30 ǵ 30迡 ¸Դ ߴ. ȸ ܴ ö ޹ħǾ ־߸ ִ Ը Ʈ. 1761 â 9° 濵 ̾ ִ ȸ翡 2017 CEO Ե ٴϿ ΰŴ ູ ü ϴ µ Ĺī ٰ ߴ.

ݿ: CEO Ĺī ó ܺ λ ָ ̴µ. Ĺī Ͻ ñմϴ. 9° 濵 ̾ CEO ڸ δ㽺 ̳?

ٴϿ ΰ: ٴ Ĺ ̾ ̴ϴ.() 濵 ؿԱ ũ ƴϾϴ.(ΰ CEO ġ׷ λ 2017 6 Ĺī CEO ߴ.) Ĺī 8뿡 9 ȸ Ѿ ð ʿϴٰ Ǵ߰, °۾ Ϸ 濵 ñ .

ݿ: Ĺīڰ ٸ 濵 ΰ?

ٴϿ ΰ: Ĺī , ǰ پϱ θ ؾ ߾. Ĺī ǰ ̵ ǰ Ƽ ִ ý ȸ Ǵ߽ϴ. CEOμ ̲ κ ߿ϱ .

ݿ: 迡 ʱⱸ üμ ɾ ֽ.

ٴϿ ΰ: Ĺī 1761 ũ 븦 鼭 ߿ ĿԾ. Ư 븦 ̾ °ؿԴٴ . 9 ˷ Ĺī ̾޾ҽϴ. 3 ȸ Ŀٰ 4 ȸ Ÿ Ĺ , ĸ 鼭 귣 ȭ ʼ . ״ ȸ 濵 ƴ϶ ȸ縦 η () ŸƲ ȹմϴ. Ĺī °ݵ . װ 1840 ǰ , 系 ġ ϴ , Ĺī ð Ͽ츦 9 15 ϸ 120 ǰ ϰ ֽϴ. ʴ ϰ, ʽ 浵(Hard) (Black) ԰ ó ͵ Ĺī.

ݿ: 200 ̻ ̾ ӿ ⸦ ¾ ϴ. ū ?
 


▎ݿ ѱ߰߱ȸ ȸ.

ٴϿ ΰ: 1970뿡 HP ڰ⸦ ϸ鼭 Ĺī ⿡ 30% ϴ ǸŰ ιƾ. ο Ͻ ãƾ . ⸦ ϱ ƽþ ôϱ ߽ϴ. 40 ̽þƿ 찳 ߰, ִ Ը 찳 ƽϴ. ٸ ı ȭǰ ̾ϴ. ֿ ȭǰ ü ̶̳, ̺潽 ֹڻǥ(OEM) ϱ . 15% ϰ , Ĺī ȭǰ Ѵٴ ƴ ϴ.()

ݿ:  ϳ ð 󸶳 ɸ?

ٴϿ ΰ:  ɴ ͺ ϸ ּ 10⿡ 80̶ ҿ˴ϴ. ̰ 忡 Ǵ 20~30 ϴµ ° ʿ . ǰ ϴ ٸ, ֻ ǰ Ǵ ĶϾ ﳪ ڶ 80 ɸ. Ĺī 20 ڷ簡 ϴµ ⿡ 15 ϴ. ȯ ϰ Ӱ ϱ Ȳ ҳ ϱ ߾. 30 Ĺ ڸ ̻ȭź ⷮ ̴ ұ ϰ ֽϴ.

ݿ:  ö 麸 ؼ ڡ ˰ ֽϴ. ߵ󱹰 ü ΰǺ ߴ ?

ٴϿ ΰ: 츮 öĢ ʴ Դϴ. ǰθ ؿ԰, ǰ ǰ ϴ ߿ . Ӿ ȿȭϸ鼭 Ӱ ٽԴϴ. ׵ ׾ƿ Ͽ찡 ֱ ڵ ַ ġ ķ1 شϴ ǰ ڶմϴ. ġ. ׷ ű ϴ ߿մϴ.

ݿ: Ĺī , ü ٺ ִ ñմϴ.

ٴϿ ΰ:  15 ڿ Ʈ尡  ׻ ׳ ־. ǰ 꺸 ǰ  ΰ ׻ ϴ. ʰ ϴ ǰ̿. 귣 ̾ ߿մϴ. ġ (Companion for life)ó. ̰ б ǰ ִٸ մϴ.

300 縦 Ͽ
 


▎ٴϿ ΰ Ĺī CEO.

ݿ: Ȱ ȭɼ Ƴα ǰ Ҽ ֽϴ. IT ݸ, , , âϷ ΰ 屸 Ŀ ִ .

ٴϿ ΰ:  ΰ 忡 ߿ . ÷̳ ̾ ۼ ̰ ʴ ̱⵵ մϴ. Ư յ ̷ ׸ ã 찡 ϴ. 鼭 о̱ 츮 Ĺī ī̿ ϰ, ̼ Ʃ丮 α׷ ϰ ֽϴ.

ݿ: Һڵ ǰ پ η ֵ Ӿ ϰ ϴ.

ٴϿ ΰ:  20 Ⱑ ȭǸ鼭 Һڵ ϴ. ĵ ǰ ߽ɿ Һ ߽ Űܰ . Ĺīڵ 忡 (one global marketing strategy) ϰ ֽϴ. Һڵ ô뿡 ִٴ ģ ϴ ϰ ֽϴ. Ʃ꿡 ǰ Ʃ丮 ø ó .

ݿ: Ĺī ູؾ ǰ ´١ ġ ϰ ѿ ε ˷ ֽϴ. ѱ , â 켱ϸ鼭 鿡 ϴ մϴ. ȭ ̾ٴ ų 忡 Ƿ  ؾ ұ?

ٴϿ ΰ: ̷ ̿ ҵ ߿ ̴ϴ. ɷ ִ ȯ ִ, Ǹ ϰ ִ ȸ ° DZ , , ٹð ۾ȯ ֿ켱ϴ Դϴ.

ݿ:  °踦 ϰ â ϴ ϰ ִ ˰ ֽϴ. ѱ ΰ ִ ?

ٴϿ ΰ: Ĺīڰ 濵 븦 Ͽ츦 ޾ұ ǰ 鿡 Ұ ġ ϰ ֽϴ. о DZ ޹ħ ־. ߼ҡ߰ (R&D)μƼ 忡 ֵ ʿմϴ.

ݿ: 濵ü ȸ  ⿩ߴٰ ô?

ٴϿ ΰ:  濵ڰ 60 DZ ° ۾ ġ 濵 ߿ϴٰ մϴ. 9° 濵 ̾ ִ Ĺī İڿ CEO ñ غ ϴٴ ǴϿ ƴ Ī ñ . ° ۾ ׵ ϴ ٽԴϴ.

ݿ: °踦 濵 ̾ ؼ  ʿұ?

ٴϿ ΰ:  ߿ Ŀ´̼Դϴ. Ŀ´̼ ƴ϶ Ŀ´̼ ٽ. Ĺī ۷ι 8000 ȸ ° ȹ ϰ ֽϴ. ° ʴ´ٸ 系 Ӱ ϰ ȿ ߻ ۿ . Ŀ´̼ ϴ ߿մϴ. Ĺī 8 ȸ̾ Ĺī ƿ ǰ ģȯ ũ ؼ ϱ ũ ñ⵵ ߽ϴ.

ݿ:  ̿ܿ ٸ ̷嵿µ ֽϱ?

ٴϿ ΰ: 40 ȭǰ . ̶̳, ī, ǰ ũ ϰ Ǿ ִ ǰ η ֿ ȭǰ ü ϰ ֽϴ. , ȭǰ ΰ ְ ̱ ߽ϴ. ü ⿡ ϴ , о̱ ָϰ ֽϴ. ѱ K-Ƽ ָ ް ִ ó, ֿ 밡 ƽþ ȹԴϴ.

ݿ:  Ĺī Ű带 3 ֽŴٸ.

ٴϿ ΰ:  (Entrepreneurship), ȸ å(Long-term responsibility), ǰ ǰ ġ (Benefit to consumers) ϰڽϴ.

ݿ:  մϴ.

- μ kim.minsu2@joins.com  



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